Tobi led creative direction and production for the “Hello! Empathy Is Important.” Campaign for The Wonder Jam. Considering the vulnerability of empathy, the vision was to capture our talent in an authentic and straight forward way that captured their human essence. The editorial treatment elevated the campaign for brand offering evergreen content that is timeless.

The Wonder Jam is a creative agency based in Columbus, Ohio who champions empathy and created original merch around the message. Tobi worked with photographer and engineer Vinny Coleman to produce and publish this campaign.