Style & Sneakers
Creative Direction + Content Creation + Editor + Host
In honor of Women’s History Month, Tobi was hired to concept and product a 4 part digital content series for sneaker retailer, CORPORATE.
Tobi led as the creative director, researcher, narrative strategist and host making this project a full stop shop for the brand utilizing resources efficiently. The series highlighted greats in the industry like Kia Marie in Ep1, Aleali May in Ep2, Nina Chanel Abney in Ep3 and Melody Ehsani in Ep4. It was one of the most diverse campaigns for the brand.
Style & Sneakers was the first of its kind for the brand. The series was incredibly successful doubling views for video content, increasing profile activity by 80%, and attracting over 17k+ views. In addition to the brand, this was a big win for Tobi a producer, creative strategist and micro content creator.
Ep1 | Kia Marie
Ep2 | Aleali May
Ep3 | Nina Chanel Abney
Ep4 | Melody Ehsani